The reason many people and organizations fail to manage expectations is simple: It’s hard.
I will read and re-read this article many times. I have come to the same conclusions in my years as a freelancer, but the author (Eddie Smith) nails it here. For me. To memorize.
So the next time, and the time after that, when I’m discussion next steps with a client, I’ll remember to pad, save, communicate and strive to be better at managing expectations.